At the end of March, a group of artists and event professionals launched a local, online festival to support the Belgian music scene during the confinement period, by broadcasting concerts by Belgian artists on Facebook and appealing for donations. 7 concerts and 15,000 spectators later, the initiative won over the US embassy in Brussels, which decided to join the project and extend it to American artists.
“With this initiative we wanted to showcase our talents and create a surge of solidarity towards artists and entertainment professionals, who have been heavily impacted by the current situation,” explain organizers Musevent. “The public responded and the embassy contacted us to replicate the initiative with American artists”.